Meet Shana Yansen: Jute & Jackfruit
“Ask, ‘How can this be done better?’ Then do it better.”
Jute and Jackfruit founder, Shana Yansen, once squeezed a scorpion to death with her bare hands. How could we not interview her?
Okay, first things first. The question we ask everyone: how would you explain your business to a five year old?
We sell clothing, jewelry and gifts that are good for the environment, but we also help the people around the world that make them. I also write two blogs.
Do you think a five year old would know what a blog is?
Depends on the five year old, but some are probably “tweeting” already.
What are your blogs about?
My company blog highlights the designers, products and the mission of Jute & Jackfruit. My other blog Green Cotton is focused on raising awareness about the importance of organic versus conventional agriculture, plus eco-fashion and organic textiles.
OK, before we move on, tell us about this scorpion and could it possibly have any relationship to Jute & Jackfruit?
Well, years ago while I was living in Honduras, I accidentally grabbed (and crushed) a scorpion in my hand. The scorpion happened to be hidden in the mosquito net I was folding. I will never forget that moment, nor the hours of sheer numbness that followed. However, I would also add that while there were many life-changing and memorable moments during my service in the Peace Corps in Honduras (including the scorpion!), that it was working with local women’s groups and artisans that impacted me the most, and that first led to the idea for Jute & Jackfruit.
So, you’re probably a little too familiar with all of the “green washing” out there. As a genuine eco-conscious business owner, what do you do to reduce Jute & Jackfruit’s global footprint?
At Jute & Jackfruit, we source organic and sustainable fabrics for our clothing, and we also place strict environmental (and fair trade) criteria on the jewelry and accessories we carry. For example, one of our core clothing designers is Indigenous, a pioneer in fair trade and certified organic cotton knits. A good environmentally sustainable example in our jewelry collection is AnnaBuilt, which is handmade by Brooklyn-based artist Anna Johansson from unique, recycled metals. We also have Nahui Ollin handbags made from factory over-run and misprinted candy wrappers.
Wow, candy wrappers? How does that work?
Using Mayan weaving techniques, the designer handbags are woven by Mexican artisans using wrappers that would otherwise be burned or sent to a landfill. We have some great photography on our Web site.
Speaking of wrappers, I know packaging is a big issue for eco-conscious retailers. How do you handle it?
We spent months trying to find eco-friendly packaging materials! Our postcards, clothing tags and other materials are all made on recycled paper, most of which are Forest Stewardship Council (FSC) certified. We also source recycled content gift-wrapping, such as tissue paper, boxes and ribbon. We use biodegradable plastic bags for garments (when additional bags are needed to protect from the elements) and recycle our boxes for shipping. We are also developing reusable fabric gift wrap for the holidays made from over-run and unused fabrics. In general, we are constantly looking into ways to reduce our impact. We are currently exploring carbon-offsetting for our shipping among other initiatives.
Impressive! Now, how about as an individual?
I started riding a bicycle last year and ride it almost everywhere now, including trips to the grocery store with my pannier bags. I also gave up water bottles and improved my recycling habits. For the last few years, my husband and I have participated in a CSA (Community Supported Agriculture). This year, we joined Picadilly Farm, a New Hampshire-based farm that has a local pick-up location. We really make a conscious effort to shop locally.
What habit was surprisingly easy to change … and what was the hardest?
The easiest to change was bringing my own bags to the grocery store and other places; the hardest was giving up water bottles. As someone who has always been an avid water drinker and is frequently on the go, I used to grab a disposable plastic bottle and go. With consistent and conscious effort, I gradually moved away from this practice. I stopped buying bottles and now bring a reusable Sigg or bicycle bottle with me.
I love my Sigg water bottle, too. In fact, I got it at D2E last year. Which segues nicely into our last question: why did you decide to participate in D2E?
My experience with similar green events is that they provide wonderful opportunities to strengthen the local eco-conscious community, and I believe D2E will do that for the Boston area. Plus, my impression is that D2E is going to be a fun-filled weekend with a remarkable line up of speakers, videos and events—including the eco-fashion shows, eco-living seminars, tasty organic marketplace and green-conscious exhibitors.
You are exactly right.
Interview by Anna Goldsmith of The Hired Pens
1 Comment to Meet Shana Yansen: Jute & Jackfruit
Leave a comment
Recent Posts
DEAR SIR,
HELLO
PLS. GIVE ME YOUR TEL AND ADRESS AND ALSO EMAIL
PLS. SEND FOR ME BEST PRICE FOR JUTE YARN CB QUALITY 13 LBS C&F BANDAR ABBAS